Black Opal Systems

For niche firms

  • Extend your reach with an online presence 

 

  • Partner with others for greater mutual benefit

CTAs for Academy Conversions

Our client, well regarded in their Public Sector niche, was seeking a way to differentiate themselves from firms with established national profiles. They particularly wanted to appeal to the new more commercially-minded staff charged with leading projects to convert existing schools to academy status.

Being mindful of their own investment, and targeting cost-consciousness in particular, the firm used our hosting facilities to make a self-service interview available online, on-demand to converting schools. The approach can save a school thousands of pounds from its budget for legal fees for the conversion.

Key benefits:

  • Increased profile for the firm within its target market;
  • immediate increase in Search Engine rankings;
  • easier subsequent conversion to retained client for converted academies.

Employment Compromise Agreement

Our client, a niche employment practice, wanted to extend its reach to employers with fewer than 10 employees. To do that cost-effectively, they wanted to offer online services to bolster their growing web presence.

Together we developed an online Compromise Agreement interview to replace the lengthy-and-expensive drafting service of a dedicated lawyer and deliver a lower risk outcome than using a Word template with completion instructions.

Key benefits:

  • Try-before-you-buy anonymous access enables prospective clients to gain confidence;
  • 24x7 availability responds to frequent client interest outside normal working hours;
  • Heightened profile has generated more leads for other related work.

Call us on 02 070 960 659 to learn more